Marketing 

80% of success is just showing up.

And that is what we can do…make you show up! Not only can we provide you with a fantastic website but we can market it for you too.

Web design is far from the beginning and end of having a fantastic site. Now your site is up, and running and it is everything you had imagined it to be, consider marketing. This is highly recommended if your website is based on your business. You could have the best site in the world, but what good would it do if it barely makes the top search results? Visitors need to be able to find your site easily and access it without any problems. The Internet is loaded with pages so don’t let the visitors fall upon your website accidentally or worse… not at all.

Out of sight out of mind

Every other company now owns a website; if not a website they have their business contact details available online. More and more people want to become part of the World Wide Web; it is now simply the modern way of accessing information. Due to this expansion it is difficult to make a site stand out from the rest. A well designed and easy to use website is a great start but much more work will have to be put into it in order to make it appear in the first few pages of search engines, as visitors will not usually spend their time searching through page after page to find your site. Visitors tend to search through the first few pages of a search engine to find what they are searching for and usually these are the sites that ultimately obtain the business.

Therefore, we market your website to show up earlier in a search rather than later. When visitors enter search details into a search engine, they are interested in a particular product or information, the results provide the visitor with what they require, and this is why it is important that your website is available for visitors to view. The Internet is very particular when it comes to visitors typing in specifically what they are searching for and what they want to buy. If your website shows up in this search, visitors can easily access your website to view the products they have searched for.

Web site optimisation

Optimising your website is a very particular and selected process. We offer a page content writing service to improve the readability and style of your website. This is an excellent service to use if you are stuck on your own content writing or if you are looking for a professional written website to coincide with your business.

Content optimisation ensures content on your website is of excellent English standard, where there are no spelling or grammar mistakes. Additionally we will make sure that everything you want to say is stated in the text, whilst using as many keywords and phrases as possible to gain better search engine status. A suggested writing style to complement your preferred website image will be used so the writing style will be maintained throughout your website content.

Optimisation can improve page code, how well inter website links are put together, and how many relevant words are used within the text. Whilst checks can be made for broken links. All of these will improve

Techniques

A joint eye tracking study has shown that the majority of users focus their eyes at the top of a search results page, showing that the main area focused upon is a triangular shape. This research assists marketers and our team at Xeaura in website optimisation, to help your website to be seen. Therefore it is important to consider having a good marketing package to improve your site search engine results.

Through generating and analysing your websites statistics reports, we can conclude from the data what future marketing decisions and site alterations can be made to improve your website in terms of marketing, visibility and accessibility.

Alternatively, your site can be marketed through advertisement campaigns or researching keyword searches to find out the search terms customers use to search for information or the products yourself or your business offers.

There are many levels of website marketing and this package covers a lot. As marketing is a very important factor in the optimisation and selling of your website, the package is rather large.